HILLIER
From our home to yours.
This commercial for Hillier Garden Centres’ new online store takes the audience on a journey from the Hillier Nurseries to delivery. We follow the user experience from clicking purchase to planting in their own back garden.
Director – Oscar Horseman
AN IMMERSIVE COMMERCIAL JOURNEY FROM NURSERY TO BACK GARDEN, SHOWCASING HILLIER’S SWIFT ONLINE ORDERING SYSTEM AND HOME DELIVERY.
THE HERO SHOT. OUR HERO OF THIS COMMERCIAL WAS OUR YOUNG LAVENDER PLANT. WE FOLLOW THEM ON THEIR JOURNEY FROM SELECTION TO DELIVERY.
FILMED TO FRAME THE HERO OF OUR STORY CENTRE STAGE AT EVERY OPPORTUNITY. IGNORE THE LOGISTICS, OPERATING SYSTEM AND DELIVERY PROCESS. SHOW US OUR HERO MAKE IT HOME.
WITH EVERY SHOT THE AIM IS TO ENGROSS THE AUDIENCE IN THE JOURNEY. CLOSE UP, DYNAMIC & ULTIMATELY MAKE YOU CARE FOR THE PLANTS AS MUCH AS HILLIER DO.
FROM OUR HOME TO YOURS.