V.I.C

“Smile” BTS video

London based rapper V.I.C provides us with a garage based rework of “Smile” Lily Allen and a closer look at the making of his latest music video. A fast-paced mix of locations and full throttle action as we get an inside look at being on-set with the artist and crew that made it all possible.

A NOSTALGIC BTS FILM MAKING USE OF VHS AND CINEMA GRADE CAMERAS TO GIVE AN INTIMATE LOOK INTO THE PROCESS.

LOCATIONS SPANNING PARKS, HOUSES AND OLD-SCHOOL LONDON GYMS CREATE A PERFECT BACKDROP FOR THIS BEHIND THE SCENES FILM.

BOTH VIDEO AND PHOTOGRAPHY CAPTURE ALLOW FOR A FULL-SCOPE VIEW OF THE CREATIVE PROCESS AND IN-DEPTH CHARACTER STUDY OF THE ARTIST.

EVERY FRAME IS A MOMENT CAPTURED IN THE FAST-PACED ENVIRONMENT THAT IS A MUSIC VIDEO SET. A BAR, A VERSE, A SMILE.

“YEAH IT MAKES ME SMILE.